All posts by aaron

Data-driven Business Decisions via
Data Governance & UX Standards

The call range out, “Our businesses must make decisions based on data.” To make that happen, internal functions such as HR, Procurement and Sales and Marketing needed a new management operating system combining enhanced enterprise data governance, data science and effective data visualization via Tableau.

I supported global digital transformation User Experience and change management to drive higher quality data and new ways of making data insights visible:

  • Facilitated definition of a new data governance model, including organizational structure, job descriptions and stewardship processes
  • Led audits of functional data to identify Critical Data Elements (CDEs) and their “health” for CEO reviews
  • Defined the vision for communications and new gamified learning process
  • Led audits of functional data to identify Critical Data Elements (CDEs) and their “health”
  • Co-led creation of a company-wide Design Language System and led application to internal functions
  • Participated in session to define new predictive analytics models

  • Targeted Sales campaigns via higher quality customer Master Data
  • Intuitive scorecards to drive business decisions


Advanced Autonomy via
Guided Config Interface

This design program served engineer customers within non-aerospace and non-defense companies who need to integrate navigation and inertial sensing for autonomous vehicle, survey and mapping and other applications. The program will drive $15M revenue in year 1, and $100M revenue over a 5-year strategic plan.

The applications noted above require extremely accurate positioning data. That data comes from Inertial Measurement Units (IMUs) and Navigation units that combine GPS/GNSS and inertial data. They also require an easy way to configure and calibrate enabling sensors.

We created a guided configuration wizard that greatly reduces Time On Task and enhanced customer’s ability to evaluate offerings. In the previous interface a user needed to selected from hundreds of “messages” – scripts that combined to form a testing protocol. Now, a user can answer a few questions, select components, see an intuitive wiring diagram, test their configuration and start integrating sensors within their platforms. Design was informed by close collaboration with sensor design engineers and VOC with customers to understand efficiency paint points.

  • Shortened sales cycle time via faster evaluation periods
  • Increased revenue from intuitive integration, larger volume orders


Minimum Viable Offering (MVO) Via
Agile Collaboration

Our customers, potential and active, need a way to accurately know atmospheric conditions to inform go/no-go decisions for commercial aircraft and space vehicle missions. Our advanced technology team, Product Owner, software technology leads and User Experience team needed to define a Minimum Viable Offering (MVO) to drive $7M revenue in year 1, and $100M revenue over a 5-year strategic plan.

Technology and Product Management teams were used to documenting product requirements using Business Requirement Documents (BRDs) and Statements of Work (SOW) within a Waterfall process. Given the need for speed of definition, design and development, Aerospace leaders approved use of an Agile methodology.

Team members not experienced in the methodology needed training and mentorship, fast. They needed empathetic and pragmatic User Experience leadership, to lead the team toward a clear backlog of user stories to guide design and development. I facilitated design sessions and Epic and User Story collaboration sessions. We used Jira as our primary product backlog tool.

Within 60 days, the team produced clear software design mockups for MVO, industrial design renderings and branding guidelines for the shipping container-sized hardware, a prioritized backlog of User Stories organized into Sprints and aided sales in development of lead-generating presentations. This has enabled development of the end-to-end experience, from the point of entering a weather sampling mission, through Laser Clearing House (LCH) processing and completion of missions. Sales can now run intuitive demos to drive continued leads and revenue.

  • Prioritized backlog of user stories targeting $7M revenue in first year
  • Co-facilitated training of 25 team members in Agile best practices
  • Synthesized Voice of Customer research with Military and Commercial customers into clear software design and hardware specifications and renderings
  • Azure Cloud deployment, to provide remote operations to clients globally

Promotional video, including 3D rendering and animation provided by my UX team to support Sales to commercial and military.