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Aaron coaching people in DesignI have led Design across the Double Diamond, including design research and testing, design thinking ideation, lean product definition, user experience, content design, design systems, accessibility design and other competencies. I am a certified LUMA Institute Design instructor, certified Scrum Master, Six Sigma Greenbelt, and I’m trained in Scaled Agile.

I lead in a way that nurtures adoption of effective practices that move teams from understanding of needs and business goals to outcomes using Outcome-driven Innovation, Zero to First Revenue, Objectives and Key Results, Behavior Design, A.I. as work companion, and other transformative practices.

Aaron Cooper, Design and Innovation Leader, Maximizing success by leading teams from discovery of needs to measurable value